1

ABOUT ME

Commercial growth rarely fails because of effort.

Commercial growth rarely fails because of effort.

It usually fails because the commercial engine isn’t aligned.

It usually fails because the commercial engine isn’t aligned.

I help software businesses identify and remove the constraints that limit sustainable growth.

I help software businesses identify and remove the constraints that limit sustainable growth.

Creator of the Figure Eight Revenue Knot.

Creator of the Figure Eight Revenue Knot.

Former CRO, CPO, Managing Director and Private Equity Operator

Former CRO, CPO, Managing Director and Private Equity Operator

Growth is delivered by people.

Scale is delivered by systems.

The best businesses have both.

The best businesses have both.

Book confidential call

Book confidential call

2

Why Investors Engage Me

Why Investors Engage Me

I work alongside portfolio companies and leadership teams to strengthen the revenue engine to create sustainable value

I work alongside portfolio companies and leadership teams to strengthen the revenue engine to create sustainable value

Accelerate Growth

Build the foundations that enable CROs and commercial teams to scale.

Accelerate Growth

Build the foundations that enable CROs and commercial teams to scale.

Reduce Risk

Improve visibility, forecasting, governance and revenue quality.

Reduce Risk

Improve visibility, forecasting, governance and revenue quality.

Increase Enterprise Value

Create repeatable, transferable systems that survive beyond individuals.

Increase Enterprise Value

Create repeatable, transferable systems that survive beyond individuals.

3

My Perspective

My Perspective

“

I’ve spent most of my career carrying the number, I know how tough that is.

Operator

CRO, CPO and Managing Director roles within software businesses.

Operator

CRO, CPO and Managing Director roles within software businesses.

Builder

Built teams, products, processes and operating models that drive growth.

Builder

Built teams, products, processes and operating models that drive growth.

Advisor

Worked with private equity-businesses to identify and remove growth constraints.

Advisor

Worked with private equity-businesses to identify and remove growth constraints.

4

What I’ve Learned

What I’ve Learned

Beliefs shaped by 25+ years leading and scaling software businesses.

Businesses describe a ‘sales’ problem. It’s often something else.

Businesses describe a ‘sales’ problem. It’s often something else.

No dashboard has ever closed a deal. People still buy from people.

No dashboard has ever closed a deal. People still buy from people.

Positioning is where growth starts. Everything else follows.

Positioning is where growth starts. Everything else follows.

Revenue is an outcome and a lagging indicator. Not a strategy.

Revenue is an outcome and a lagging indicator. Not a strategy.

Great people outperform great processes. The objective is to have both.

Great people outperform great processes. The objective is to have both.

7

Selected Experience

Outcomes over titles.

PE-backed software scale-up

Built commercial operating model supporting growth from £5m to £50m ARR.

International software business

Led commercial and product functions through multiple growth phases across EMEA and APAC.

Portfolio value creation

Worked with leadership teams across multiple PE-backed businesses to improve growth, forecasting and revenue quality.

8

Things You Won’t Find Here

Things You Won’t Find Here

I DON’T BELIEVE:

More dashboards automatically create growth

More salespeople always solve the problem

Process should slow people down

Strategy decks are implementation

Revenue is solely a sales responsibility

I DO BELIEVE:

Great businesses are built by great people

Positioning matters more than most companies realise

Simplicity beats complexity

Commercial teams perform best when aligned

Sustainable growth comes from strengthening the whole system